Bethesda, MD, December 14, 2006 -- Geocentric announced today that the Georgetown Business Improvement District (BID) has relaunched their website, www.georgetowndc.com, using Geocentric's Citylight Web Software for Downtown District Marketing.

"We are very proud of the new website and its potential to increase web traffic," said Juanita M. Crabb, Executive Director of the Georgetown BID, "we believe more traffic to the website will translate into more visitors for Georgetown."

The highly interactive site allows users to register, then manage their own custom content including a list of "Favorite" merchants as well as subscriptions to Georgetown's email newsletter. Some Georgetown merchants are also able to directly update their own "mini-sites" within the Georgetown site.

"A commercial district's website is their most important communications channel," added Beth Aberg, Marketing Chair of the Georgetown BID Board of Directors, "Citylight's features allow the Georgetown BID website to reach a standard of excellence in the destination website category."

Built on Geocentric's Citylight Destination Software platform, the website incorporates plentiful dynamic content such as an events calendar, members-only announcements, and an interactive map. Citylight also communicates website additions and updates directly to Google and Yahoo, and optimizes destination content to rank well and index well across search engines.

Located inside Washington, DC, Georgetown is a popular destination for visitors and residents with over 1,000 businesses, including over 125 restaurants and 350 retailers. The area is also an important historic district and features important landmarks and attractions such as Dumbarton Oaks and the C&O Canal.

About Geocentric

Geocentric is a Web Software and Interactive Services firm based in Silver Spring, Maryland. Geocentric's award winning web applications are designed to support clients in Tourism, Economic Development, and Downtown Development. Through their flagship Citylight^® Software, Geocentric enables clients to organize, manage, and publish location-aware destination content to a spectrum of web based channels, including: web sites, email marketing campaigns, web-enabled kiosks, and mobile devices. The company's website is www.geocentric.com

Contact

Michele Blakeslee
Geocentric
1-888-570-8760
michele.blakeslee@geocentric.com