Geocentric's CitylightTM Software is designed for Destination Distircts such as Downtown Improvement Districts (BID's), Business Improvements Associations (BIA's), Convention and Visitor Bureaus (CVB's), and Economic Development Agencies.
Citylight Enables Destination Managers to:
1) Publish High Value Content:
Give people a reason to bookmark your site and to return again and again. Use Citylight to publish and manage a critical set of integrated, high quality, high value website features such as Interactive Local Maps, "Slice and Dice" Business Listings, Site Search, Rich Events Calendars, and an Address Locator.
2) Improve Search Engine Visibility
It is estimated that 60% of web searches are local. But, there can be significant competition for local search terms. Citylight was specifically designed to support Search Engine Optimization. Use Citylight to elevate your site's ranking on the most important search engines: Google, Yahoo, and MSN.
3) Communicate Your Brand
A quality map is a celebration of place. Citylight is designed to communicate what is unique about your destination: your marketing messages, your key geographic features, your merchant categories, and your visual identity.
4) Provide A Merchant Benefit
Don't just list merchants: showcase them in a manner that is contextually and geographically relevant. Citylight enables district managers to promote each local merchant, then cross-pollinate them with "proximity suggest." Plus, you can use Citylight "featured listings" to recognize supporting merchants or to generate advertising based revenue.